In February, Nike unveiled it has the
Air Jordans 1. The release was Nike’s reply to adidas’ imminent monopolization on the foam market. With a flyknit upper atop the dense, durable layer connected with React foam, the innovative shoe proclaimed Nike’s complete transition to comfort from the midst of a growing obsession with everything foam. While adidas’ continues to dominate featuring its proprietary Boost technology,
Jordans 1 Retro have seemingly fallen off from the last few years in an try and catch up. With adidas’ Mega Boost sneaker garnering muscle mass fast acclaim, it seems sleek design is will no longer the core focus, rather an emphasis around the performance-enhancing qualities and know-how. Now, with the release on the
Original Air Jordan Shoes, Nike may have found its response to adidas’ lauded Ultra Boost both in design and performance.
